By using proximity, color, typography, and iconography, I was able to pull actionable insights out for users of Elemica dashboards. This helped reduce cognitive load and was more helpful to the user.
I built variable layouts that could respond to cases where there was no data or it was in a different language of wide-ranging character length.
Due to the confidential nature of our enterprise clients, sometimes we weren't able to interview or survey directly with users. We built out user personas as a way to consider the user in the design process, whether it was a truck driver or an executive.
I also conducted a Zoom user study with a few colleagues internally to test out features.
A picture speaks every language. I often incorporated color, symbols, and iconography that would be helpful to users to reduce the cognitive load of large tables of text.
In a complex interface, this communicated in a way that was memorable and user friendly.
Picture this: you’re a manager who checks daily reports to see what might impact the timeliness of your shipment — weather delays, a train strike, staffing shortages, etc.
Imagine you’re responsible for not just 1 shipment, but hundreds.
At Elemica, I collaborated with a team of product managers and engineers to build a tool that showed the impact of events like weather or strikes on a shipment path, all in a handy and actionable dashboard.
