Other trackers sold sensitive customer data to ad agencies and betrayed user trust. Embody encrypts and stores everything locally.
Other trackers don't show any patterns in your cycle. Embody uses your log to give you useful insights (e.g. is it every cycle on Day 10 that I feel a surge of energy?)
Other trackers are full of ads and paywalls to access vital information. Embody's core education tools and cycle explanations are accessible to all.
I validated our assumptions regarding the product market fit with a study. I interviewed 8 of our core users, and this study showed that our users thought their existing period trackers lacked:
I also facilitated a team workshop using the “Jobs to be Done” framework.
We used this research to build a list of key features for our MVP product.
I also found in my research that users wanted to be able to view their current cycle status quickly.
We launched an Embody widget so that users can easily see from their phone's home screen what part of their cycle they're in.
For key features, I first mapped out the user flow to understand the full user journey. I then built wireframes and prototypes.
I created Figma prototypes for early testing of Embody's symptom logging feature since it's vital to the app experience. I discovered several issues and made improvements to the design.
I built an Embody design system in Figma to better collaborate with the lead engineer and document my design decisions. The design system allowed me to scale and maintain consistency as we added new product features.
I considered many entry points in the user journey for how someone would first learn about the Embody app.
An important first impression was the Embody website. In a sea of generic stock photos, we wanted Embody to show its authenticity. To achieve this goal, I contracted and managed a photo shoot to capture shots of Embody users using our app in real-world scenarios.
We were able to use the user feedback and photography we got during the photo shoot across our socials, pitch decks, app store listings, and the website.
View Website
